Product Core Values
Meticulously designed to be creative, expressive and fun for everyone. By embracing diversity and inclusion principles, we aimed to create a product that resonates with a wide range of people, ensuring that every gamer feels represented and welcomed in the Xbox community.
Diversity & Inclusion
Expression
Design Language
Requirements
Anchor
Retain the DNA of the original Xbox Avatars but evolve the design to look and feel at home on a modern console next to AAA game content.
User Research
Research was at the heart of the project and the business decision that led to the design's approval.
Production Challanges
Complexity
Scaling thousands of 3D assets across various body archetypes required building a precise art guide and Maya based tools to help artists transfer assets across a wide array of bodies. This was a massive pain point.
Integration of complicated 3D characters, rigs and animations into a lightweight console dashboard (OS) - we came up with a novel method of leveraging Azure as an "offline" renderer to generate animated sequences (fancy Gifs) for non-interactive Avatar experiences.
Unity's footprint was too heavy and required a custom fork of the engine to be built just for our project.
Animation layers had to be built to accommodate the large variety of body size options. We wanted all varieties to animate correctly and look great.
Agencies & Partners
Concept Art House | Crush Visual | Volta | One Pixel Brush | Section | Bon Art | Lemon Sky | Atomhawk | Passion Pictures | Squeeze | Lakshya Digital | Keywords | Unity | Goldtooth | Digital Kitchen
Related work
